The Evolution…Becoming the Life Artist

I want to share a little story with you. It’s the story of how Primal Soul was born… how it evolved… and how it became the sacred, creative, rebellious, heart-centered space now known as… The Life Artist.

I actually started dreaming about this over four years ago…before I opened my physical store. I knew I wanted to create something online… something that would help women who were feeling burnt out, disconnected, overwhelmed by everyone else’s noise.

Women like I once was…

Who were longing to hear their own voice again.

To feel joy again.

To remember their worth.

To come home to themselves.

But back then, if I’m being honest, it all felt a bit scattered. I was learning so much… trying to weave it all together… but I hadn’t quite landed in the rhythm of it yet. So when I opened my store, the online piece got gently tucked onto the back burner.

What did happen in that store, though… was pure magic.

Every day, women walked in with stories that mirrored my own. Burnout. Self-doubt. Searching for something deeper, more real, more aligned. And without realizing it, I was refining my path…one conversation, one session, one soul connection at a time.

And I didn’t stop learning. I kept gathering tools, certifications, ancient wisdom, creative practices… not just for the sake of knowledge, but because each one brought me closer to her…the woman I knew I was here to serve.

Over time, it all started clicking.

The healing work. The teaching. The art. The rituals.

The fire. The softness. The soul.

All of it finally made sense… not in pieces, but as a whole.

That’s when I realized… this is the moment.

This is the time.

This is the season of my life where everything I’ve lived, learned, and loved gets to come together.

And so Primal Soul evolved into something even deeper…

More expressive. More expansive. More me.

Primal Soul: The Life Artist.

Because I’m not just one thing, and neither are you.

I’m a healer… a teacher… a writer… an artist…a sacred rebel… a creator.

I’m a life artist. And now, I guide other women to become life artists too.

To stop outsourcing their worth.

To stop silencing their truth.

To create their life as a sacred, beautiful, evolving work of art.

This space… this container… is the culmination of it all.

It’s not just a brand. It’s not just a business.

It’s a movement. A remembering.

A homecoming for every woman ready to live unapologetically, soulfully, and creatively aligned with who she really is.

And I’m so deeply honored to walk this path with you.