The Cult of Consistency The world is obsessed with consistency. “Show up the same way every day.” “Discipline over everything.” “Success loves structure.” Blah. Blah. Burnout. We’re told if we just keep doing the same thing in the same way, eventually it’ll all click. But here’s the sacred rebellion: You don’t have to be consistent to be committed. Read that again.

I actually started dreaming about this over four years ago…before I opened my physical store. I knew I wanted to create something online… something that would help women who were feeling burnt out, disconnected, overwhelmed by everyone else’s noise. Women like I once was…