I actually started dreaming about this over four years ago…before I opened my physical store. I knew I wanted to create something online… something that would help women who were feeling burnt out, disconnected, overwhelmed by everyone else’s noise. Women like I once was…

You know the ones … your art teacher telling you what “real” art looks like, your boss’s voice dictating how you should handle every situation, your mother’s opinions about literally everything. It’s like having a bunch of uninvited houseguests who never leave and keep rearranging your mental furniture.

The part where you’re crying in your car, questioning everything, and wondering if personal growth was just a scam invented by people selling journals. Here’s what nobody tells you about transformation: it’s not fucking pretty.